Gearheads of War

indescribable.  After seeing the motion-controlled tour of the enormous diorama on Bungie's site, it literally leaves your jaw on the floor.  It truly is amazing at the genius at work here.  After seeing the "documentary" of the making of the diorama, my wife asked if the casual gamer would appreciate something like this.  That got me thinking because we, hardcore gamers, definitely appreciate it.  The accessiblity is definitely there for the public, but the public doesn't really visit Bungie's site on a whim.  The current ads are purely marketing genius at its best.  I just wish more gamers from casual to hardcore, whether they be fanboys or not, witness some of the best videogame advertising to date.