Gearheads of War

We are getting closer and closer to emergence day, and my anticipation keeps going up and up.  I cant stand it anymore, feel like I need to be diagnosed with OCD.  As the clock clicks down though, Microsoft or Epic seems not to want to release any more info towards the game, and I want some more than ever, bad.  Is this normal, should I be wrong?  Should they really be spending more time trying to make the game instead of feeding my craves of new trailers or just some plain info?  Or is Microsoft and Epic making a mistake, by having casual gamers(It saddens me to know how many people have never heard of Gears)see what it is all about with a massive advertising blitz to rev up some Hype?